Seth Godin on Paying More for Less

Marketers have figured out that the incremental cost of promising better service to better customers is pretty cheap. Of course, delivering that is expensive, but that’s someone else’s problem.

via Seths Blog: Mass elite.

Sadly this is becoming the norm, even at the Apple Store, where you Genuis appointment is regularly delay by 10-15 minutes because some wit ProCare just trumped your AppleCare.

Bollywood Flashmob in Montreal

My buddy Ben, aka @Burg42, stumbled across this flash mob happening outside the Frontenac Metro station yesterday afternoon and had the good presence to hit record on his iPhone.

http://www.youtube.com/watch?v=SHwOOlSrlpo&feature=player_embedded

I especially like the bald guy in the white shirt and tie dancing in the background and make sure to stick around until 2:01, it’s worth the wait and build up.

I <3 Mtl