Seth Godin on Paying More for Less

Marketers have figured out that the incremental cost of promising better service to better customers is pretty cheap. Of course, delivering that is expensive, but that’s someone else’s problem.

via Seths Blog: Mass elite.

Sadly this is becoming the norm, even at the Apple Store, where you Genuis appointment is regularly delay by 10-15 minutes because some wit ProCare just trumped your AppleCare.

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