Fashion retailer Jacob stops photo retouching
The company says it has always felt strongly about women’s issues and respecting its customers and decided it was time to “take a stand on retouching.”
‘We hope to reverse the trend in digital photo manipulation that has become excessive in our industry.’—Cristelle Basmaji, Jacob’s communications director
“As a socially responsible company, Jacob has always made an effort to promote a healthy image of the female body,” spokesperson and communications director Cristelle Basmaji said in a news release.
“By adopting an official policy and broadcasting it publicly, we hope to reverse the trend in digital photo manipulation that has become excessive in our industry.”